Maricarmen Vargas

Maricarmen Vargas is an accomplished GovTech SaaS Implementation Program Manager at Granicus, leading multiple simultaneous implementations to modernize government services with a focus on user experience and accessibility. With a robust background as a Digital Customer Experience Strategist at Red Ventures, Maricarmen significantly increased campaign revenue through strategic marketing optimizations. Previous experience as Partner & Director at Gravital Agency involved executing digital marketing strategies across various industries, enhancing revenue, and developing actionable dashboards for clients. Additional roles include Event Manager at Ticketera and Event Director at Electronic Sports Puerto Rico, where Maricarmen managed large-scale events and collaborations. Maricarmen holds a Bachelor’s Degree in Business Administration from the University of Puerto Rico-Bayamon and has played a pivotal role in advancing the eSports industry in Puerto Rico.