Laura Argeris Florence

Laura Argeris Florence has a wealth of work experience beginning in 2000. Laura started as a Technical Recruiter at MRI of Park City, where they were responsible for expanding the candidate network and played a critical role in platform software conversion. In 2002, they began working as an independent contractor and SW Installer and Trainer at CUSA Technologies, providing business systems analysis and data-mapping during the new client implementation process. From 2009 to 2014, they held the role of Interactive Strategy Manager at McCann Worldgroup, where they were an individual contributor responsible for use cases, wireframes, prototypes, usability testing, conversion optimization, QA/UAT, data and analytics, requirements and documentation, and competitive analyses. Laura also authored and communicated digital marketing POVs, analyses, and other strategic digital recommendations for clients such as Intel, Verizon Wireless, Verizon Enterprise, Bausch & Lomb, Verisign, Microsoft, and First Niagara Bank. In 2018, they became an independent contractor and consultant, providing digital strategy and UX services. Most recently, in 2019, they began working as the Head of Customer Success at Graphite Systems Inc.

Laura Argeris Florence obtained a Bachelor of Science in Political Science and Economics from the University of Utah in 1999. In 2012, they obtained two certifications; Fundamentals of Online Testing and Value Proposition from the MECLABS Institute.