Matthew Cheng

Matthew Cheng has a diverse work experience in various roles and industries. Matthew started their career in 2018 as a Merchandise Planning Assistant at DFS Group Limited, where they assisted in planning and buying for global brands. Matthew then transitioned to the role of Global Merchandising Assistant, where they worked with key vendors such as Estée Lauder Companies and American Brands.

In 2019, Matthew joined Geometry Global as a Regional Digital Content Strategist, specializing in account management. Matthew continued this role in 2020 when Red Fuse Communications merged with Geometry Asia Pacific to form VMLY&R COMMERCE. Here, they built strong client relationships and focused on BTL digital marketing and content creation for clients such as Colgate-Palmolive, Hill's Pet Nutrition, Starbucks, glo - BAT Group, and Huawei.

Most recently, Matthew worked at Grayling as a Senior Account Executive. Matthew co-managed HUAWEI Mobile Global's social media accounts with Grayling SG and UK offices, overseeing copywriting, community management, and project management. Matthew also stayed updated with digital and media trends to tailor content ideation for successful social campaigns. Matthew also assisted with campaign budgets and procurement processes.

Matthew Cheng attended Murdoch College from 2009 to 2012, where they obtained High School/Secondary Diplomas and Certificates. Matthew then went on to study at the University of Tasmania from 2012 to 2016, earning a Bachelor of Business Administration (BBA) degree with a focus on Marketing/Marketing Management, General. Additionally, Matthew obtained a certification in "The Art and Science of Buying and Merchandising" from The Business of Fashion, although the specific month and year of obtaining the certification are not provided.