Darren McCoy

Darren McCoy is a seasoned business development professional with extensive experience in the landscape services, food, and botanical industries. Currently serving as General Manager Business Development at Green by Nature Group ANZ since February 2024, Darren leads initiatives to enhance green spaces. In addition, Darren contributes as a Technical Advisory Group Member for AgriFutures Australia. Previously, as CEO of The Myrtle Trading Co, Darren pioneered a market for Australian Native Botanicals. Earlier roles include Interim Executive at Southern Cross Protection and Group CEO at Australian Lemon Myrtle Products, where Darren implemented strategies for growth and operational excellence. With a background in strategic investments at VC Group and business development at PwC, along with education from The Wharton School and certification from the Australian Institute of Company Directors, Darren combines strategic insight with operational acumen across various sectors.