Daniel Fonseca Guevara has extensive experience in commercial and business analysis roles, particularly within the pharmaceutical sector at Farmacias Cruz Verde since November 2012, where responsibilities have included driving the analysis of purchasing and sales data, ensuring regulatory compliance, and leading communication strategies to enhance market participation. Previously, significant leadership positions were held at DJExpress Aviation Services and Helistar de Aviación, focusing on commercial activities and procurement in the aviation sector. An educational background includes an Industrial Engineering degree from Universidad de América, a specialization in Marketing Management from Universidad de La Salle, and a diploma in Marketing and Digital Channels from Pontificia Universidad Javeriana.
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