Shaun Rowan-Popoff

Shaun joined the company in 2017 and has served as senior vice president of marketing since April 2019, leading all centralized marketing efforts across the enterprise, including brand and lifecycle marketing, and social media.

Shaun joined the company from Hasbro Inc., where she led global marketing efforts for the digital and physical gaming expressions of some of the world’s most renowned family brands, including Scrabble, The Game of Life and Yahtzee. She started her career on Wall Street as a financial analyst in investment banking at Merrill Lynch & Co., and after earning her MBA, transitioned into marketing at Mattel Inc., launching an array of Barbie dolls and accessories, video games and consumer products. Additionally, she managed the global relationships with McDonalds and Burger King for branded promotions at Mattel and has also worked at The Walt Disney Company and provided marketing consulting for various brands.

Shaun holds an MBA from The Kellogg Graduate School of Management at Northwestern University and earned her undergraduate degree from Howard University, graduating cum laude.