Alison Boyce Katz

Alison Boyce Katz has an extensive background in e-commerce and digital marketing. Alison most recently served as the Head of Ecommerce at Green Garden Products LLC starting in 2019. Prior to that, they held the position of Director, Global E-Commerce & Digital Marketing at A.T. Cross Company from 2016 to 2019. In this role, they were responsible for developing the direct-to-consumer strategy, managing the e-commerce team, and implementing online marketing and merchandising programs. Alison also collaborated with the global marketing team on go-to-market strategies for new product introductions.

Before that, Alison worked as the Director, Direct-To-Consumer (E-Commerce) at Brahmin Leather Works from 2013 to 2016, where they oversaw the company's e-commerce operations. At Samsonite, they held various positions from 2001 to 2013, including Senior E-Commerce Manager, Web Business Manager, and Web Content Manager. In these roles, they successfully implemented marketing programs, increased online sales and conversion rates, and managed website design and development projects.

Prior to their work in the retail industry, Alison gained experience in internet marketing and web development as an Internet Marketing Manager/Producer at Newfangled Graphics from 2000 to 2001. Alison also completed an E-Commerce Internship at Johnson & Wales University in 2000, where they designed and built a website for a local coffee house.

Overall, Alison Boyce Katz has a strong background in e-commerce management, digital marketing strategy, and website development.

Alison Boyce Katz completed their high school education at Immaculate High School from 1988 to 1992, earning a High School Diploma. Alison then pursued their higher education at Johnson & Wales University from 1997 to 2000, obtaining a Bachelor of Science degree in Hospitality Management. In addition to their formal education, Alison also obtained a certification in Social Selling Benchmarks and Scorecard from LinkedIn in September 2019.