Aaron K Shook

CEO & Founder at Green Irony


Aaron K Shook is the CEO and founder of Green Irony. Aaron has over 15 years of experience in the software industry, with a focus on software architecture and account management.

Aaron started their career at IBM in 2005 as a virtual appliance architect. In this role, they were responsible for the architecture of IBM's B2B and Commerce software products. Aaron also led the development of several software products, including the IBM WebSphere Commerce Suite.

In 2012, Aaron co-founded PointSource, LLC, a software consulting firm. Aaron helped grow the company from four employees to over 80 employees in three years. As part of their role at PointSource, Aaron led software services engagements with large teams of software developers, visual and UX designers, and business analysts spanning several months to multiple years in timeframe. Aaron was also responsible for the software architecture, account management, account sales growth, and overall project success for big-budget technology projects.

In 2017, Aaron left PointSource to start Green Irony, a software development consultancy specializing in cloud-based solutions.

Aaron K Shook has a Bachelor of Science in Computer Engineering from Virginia Tech and a Master of Business Administration from the Pamplin College of Business at Virginia Tech. Aaron also has various Salesforce certifications, including Certified Community Cloud Consultant, Certified Application Architect, Certified Data Architecture and Management Designer, Certified Platform App Builder, Certified Sharing and Visibility Designer, Certified Development Lifecycle and Deployment Designer, Certified Identity and Access Management Designer, Certified System Architect, and Certified Integration Architecture Designer.

Some direct reports include Andrew Reddie - VP, People, Luke T. Langford - VP, Sales, and Ron Reed - Director, Strategic Services.



  • CEO & Founder

    Current role

View in org chart