Emerson Zanette M.A

Emerson Zanette M.A has extensive experience in PR and content management roles. Emerson currently works at Green Park Content as a Digital PR, leading digital PR for various sites in different markets. Emerson blends traditional public relations techniques with digital PR to promote content and generate organic traffic. Emerson collaborates closely with content and SEO teams to create shareable content and benefit SEO.

Before joining Green Park Content, Emerson worked as a Freelance PR and Content Manager from 2016 to 2019. In this role, they managed PR and content projects independently.

From 2012 to 2016, Emerson worked at Mintel as a PR and Content Manager. Emerson developed content marketing campaigns targeting the Brazilian market, resulting in a significant increase in sales leads. Emerson also implemented and created fresh digital content for Mintel's Brazilian and global websites, which led to a substantial growth in online traffic.

Emerson's career started as a freelance journalist, writing articles for several publications, including Meio & Mensagem and AU. Emerson also had the opportunity to interview CEOs, senior creative directors, and renowned architect Renzo Piano.

In 2011, Emerson served as a PR Manager at Espalhe, managing press relations for Fox Latin American Channels in the Brazilian market. Emerson was responsible for the successful launch of the Bem Simples channel, gaining significant media coverage.

Prior to that, Emerson worked as a Public Relations at Abrir from 2008 to 2010. Emerson created marketing communications plans and managed relationships with consular officials and third sector organizations.

Emerson also gained experience as a Senior Account Executive at Conteúdo Comunicação from 2002 to 2007. Emerson managed clients such as L’Oréal cosmetic brands and Herbalife, achieving media coverage for new product launches. In addition, Emerson worked with cultural institutions like the Museum of Modern Art of Sao Paulo and Itaú Cultural.

Their career began as a freelance journalist, focusing on journalism from 1998 to 2002.

Emerson Zanette M.A has a Master of Arts (M.A.) degree in Marketing Communications from the University of Westminster. Prior to this, they obtained a Bachelor's degree in Journalism from Pontifícia Universidade Católica de São Paulo.