Christine Kuei

Christine Kuei serves as the Director of Product Management at Green Thumb Industries (GTI), focusing on the digital product vision and strategy across eCommerce, including site experience, CRM, loyalty, and personalization. Previously, Christine held the position of Director of Digital Product Management at Forever 21, where responsibilities included overseeing product strategy and execution for digital eCommerce customer experiences. Christine's experience also encompasses a role as Director of Digital Product, eCommerce and Omnichannel at PetSmart, the nation's leading pet retailer, and Senior Manager of Digital Product Owners at Chipotle Mexican Grill, where leadership focused on enhancing digital customer experiences. Prior experience includes serving as Lead Product Manager at Checkr, Inc., managing a B2B SaaS identity product line. Christine earned a B.A. in Psychology from UC Irvine.