Jessica Benchetrit

Jessica Benchetrit is currently the Senior Brand Director at Green Thumb Industries (GTI) for the Rythm and Dogwalkers brands, as well as Brand Director for Edibles & Specialty. Prior to their current role, Jessica worked at MillerCoors as an Associate Brand Manager for Coors Light in both Communications and Positioning, as well as Activation. Jessica also has experience as an Associate Marketing Manager at PepsiCo and as a Brand Management Intern at Procter & Gamble. Jessica holds an MBA from Northwestern University - Kellogg School of Management and a Bachelor's degree in Finance from the University of Florida. Throughout their career, Jessica has demonstrated success in brand development, campaign management, and product commercialization.