Greene King
Florian Binder is an accomplished professional with extensive experience in brand strategy, customer experience, and innovation within the hospitality and travel sectors. Currently serving as the Head of Innovation at Greene King, Florian drives sustainable growth through the development of new pub and hotel brand concepts. Prior to this role, Florian worked as a consultant for Il Prisma, where brand strategies were created for luxury hotels and restaurants, and held various leadership positions at InterContinental Hotels Group, including Brand Director for Upscale in Europe. Florian's career also includes significant contributions at British Airways, focusing on lounge development and cabin brand strategy. With a Master's Degree from the University of Westminster and a Bachelor's Degree from Pforzheim University, Florian combines a strong academic background with practical expertise in the industry.
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Greene King
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Greene King plc is an integrated pub retailer and brewer. The Company operates approximately 3, 040 managed, tenanted, leased and franchised pubs, restaurants and hotels, including brands, such as Hungry Horse, Chef & Brewer, Flaming Grill, Farmhouse Inns and its Greene King locals estate. The Company's segments include Pub Company, Pub Partners, and Brewing & Brands. The Pub Company segment is engaged in the operation of managed pubs and restaurants. The Pub Partners segment is involved in the operation of tenanted and leased pubs. The Brewing and Brands segment is engaged in brewing, marketing and selling beer. The Company's ale brand portfolio includes Old Speckled Hen, Greene King IPA, Abbot Ale and Belhaven Best. The Pub Company segment operates approximately 1, 820 pubs and restaurants across Britain. The Company's breweries include Westgate Brewery, which is located in Bury St. Edmunds, and Belhaven Brewery, located in Dunbar.