Nina Hedman

Nina Hedman has a diverse work experience in CRM and customer retention. Nina is currently working as the Head of CRM at Greene King since October 2021. Previously, they held the position of Head of Customer Retention at Dunelm from July 2021 to October 2021, and before that, they worked as a Senior Manager CRM at Dunelm from January 2019 to July 2021. Nina also has experience as a Senior CRM and Loyalty Consultant, Head of CRM and Content, and Interim CRM Manager at various companies such as Freelance, UNiDAYS, and Just Between Us Ltd. Additionally, they have worked as a Senior CRM Strategist at Milk Customer Strategy, Campaign Director at Regus, and as a CRM Consultant and Business Director at Kitcatt Nohr. Nina's roles have involved developing CRM strategies, leading teams, managing CRM programs, and driving personalization and test and learn approaches in various organizations.

Nina Hedman holds a Bsc (Hons) degree in Business from The Manchester Metropolitan University, which they obtained from 1993 to 1997. Nina also attended Hammond School Chester from 1986 to 1991. Additionally, they have a post-graduate diploma from the Chartered Institute of Marketing.