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Paula Minardi

Director, Content Strategy at Greenfly

Paula Minardi has a wide range of experience in content strategy and marketing. Paula has held roles such as Director of Content Strategy at Greenfly, where they were responsible for executive producing and managing visual and video content for top television networks, entertainment companies, sports leagues, and brands. Paula also worked at Ooyala as Head of Content Strategy, overseeing digital media, broadcast, and brand content. Additionally, Paula has worked as a Digital Video Content Consultant at Egg Beauty Labs, Director of Programming and Development at The Lamp Project, and as a contractor for National Sponsorship - Branded Entertainment at The Documentary Channel. Prior to these roles, they gained experience in video content strategy and marketing at EMI Music, The Gary Group, The Henry Mancini Institute, and Viacom, where they held positions such as Senior Director, Catalog Programming Development & Marketing and Director of Entertainment Marketing. Their experience includes executive producing and marketing content for iconic music catalogs, managing digital teams, developing multi-platform branded content, and collaborating with cross-functional teams. Paula has also worked on notable projects such as the Survivor television series and Brian Wilson documentaries.

Paula Minardi has a Master of Business Administration (MBA) degree with a focus on Management from Loyola Marymount University. Paula also holds a dual Bachelor of Science degree from the S.I. Newhouse School of Public Communications at Syracuse University, specializing in Television/Radio/Film Management & Marketing, along with a degree from the Whitman School of Management. Furthermore, they have completed a certification in Advanced Google Analytics from Google analytics, obtained in February 2023. There is no information available regarding their education at UCLA.

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Timeline

  • Director, Content Strategy

    July, 2018 - present

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