Vijay Kumar

Vijay Kumar is an accomplished marketing professional with extensive experience in digital marketing and brand management. Currently, as Building Brand at GreenFortune, Vijay focuses on enhancing website ranking for targeted keywords. Prior roles include Deputy Manager at Aparna Enterprises Limited, where expertise in multi-platform campaigns was developed, and Head of Digital Marketing at Peasinapod, managing comprehensive digital strategies. Achievements include driving a new product’s sales from zero to $2 million and utilizing behavioral marketing to enhance customer engagement at ICICI Bank. A strong foundation in consumer behavior analysis was established at HDFC Bank, complemented by experiences in trade and operations at Eveready Industries and Tata Advanced Systems. Vijay holds an MBA from the Indian Institute of Management Kashipur and a Bachelor of Engineering in Mechanical Engineering.