Alex MacLaverty

Alex MacLaverty is an experienced executive with a robust background in operational leadership and business turnaround. Currently serving as Chief Operating Officer at Greenhouse Communications since November 2024, MacLaverty previously held the role of Managing Director at Waypoint from January 2024 to November 2024. Notably, during a tenure at Clarity from April 2019 to December 2023, MacLaverty successfully restructured the organization, achieving profitability and quadrupling business size within four years through strategic direction and team development. Prior experience includes serving as Chief Operating Officer and President EMEA & ANZ at Hotwire, where MacLaverty led multiple regions and earned industry accolades. Educational credentials include a BA (Hons) and MA (Cantab) in Social and Political Sciences from the University of Cambridge.