Carly Phu

Carly Phu has a strong background in marketing operations and has held various roles in different companies. In their current position at Greenhouse Software as Senior Manager of Marketing Operations, they are responsible for managing the tech stack, data integrity, privacy policies, and Marketo administration. Carly has led the implementation of scalable email and data privacy programs to comply with global regulations and has successfully rebuilt the lead sourcing program.

Prior to Greenhouse Software, Carly worked at CommScope as a Marketing Operations Manager, where they managed multiple instances of Marketo and supported the integration of marketing technology stacks. Carly played a key role in transforming processes, data, and culture to support the consolidation of several global legacy companies. Carly also worked as a Marketing Specialist at CommScope, where they supported marketing campaigns, events, and operations.

Before CommScope, Carly worked at Conifer Health Solutions as a Marketing Operations Manager, where they executed external and internal marketing strategies, managed technology and optimization changes across multiple channels, and oversaw Eloqua campaigns. In addition, they served as a Brand Experience Manager at Conifer Health Solutions, where they developed and executed strategies for experiential programs.

Carly's career began at Parallon, where they worked as an Event Coordinator and collaborated with marketing directors and senior leadership to execute experiential strategies for trade shows. Carly also worked as an Administrative Assistant at Parallon, where they supported senior executives and took on marketing coordinator responsibilities.

Throughout their career, Carly has achieved notable accomplishments such as implementing strategic global data roadmaps, enabling cross-selling capabilities, reducing untouched SQLs, and generating sales-ready leads. Carly has also been successful in launching successful marketing initiatives and improving event budgets.

Overall, Carly Phu has a strong work experience in marketing operations and has consistently demonstrated their ability to manage technology, execute marketing strategies, and drive positive results.

Carly Phu attended CSUSM College of Business from 2006 to 2010, where they pursued a Bachelor of Science degree in Business Administration with an emphasis in finance. In 2009, they briefly studied at the University of Central Lancashire, although the specific degree and field of study are not provided.

In terms of additional certifications, Carly obtained the Marketo Certified Associate certificate from Marketo, an Adobe Company, in September 2019. Carly also holds the CTSM (Certified Trade Show Marketer) certification from Exhibitor Media Group, which they obtained in November 2016. Carly achieved the Adobe Certified Expert-Marketo Engage Business Practitioner certification from Adobe in January 2021. Additionally, they have the GAIQ (Google Analytics Individual Qualification) certification from Google, earned in April 2018, and the Eloqua B2B Masters certification from Oracle, obtained in December 2016.