Mackenzie Moravec Lallo

Mackenzie Moravec Lallo has extensive work experience in pricing, category management, and analytics. Mackenzie is currently working as the Director of Pricing and Category Management at Greenlane Holdings, Inc., where they lead a team responsible for pricing, category management, data management, and merchandising analytics. Mackenzie develops and implements pricing strategies to drive sales velocity and achieve revenue and profit goals. Mackenzie also establishes category and lifecycle management foundations and analytics to drive profitability.

Before their current role, Mackenzie worked as the Director of Operations and Client Support at OPTIVATIONS, where they partnered with brands to optimize online marketplace performance and drive profit and revenue. Mackenzie provided support to various departments and contributed to the development of integrated catalog management solutions. Mackenzie also streamlined processes and implemented SOPs to enhance overall performance.

Prior to OPTIVATIONS, Mackenzie held several roles at Office Depot. Mackenzie worked as a Sr. Manager, Pricing & Analytics - Promotions and Marketplace, where they reduced end-of-life inventory, managed price changes, and forecasted impacts on financial plans. Mackenzie also worked as a Sr. Manager, Strategic Pricing, and a Sr. Manager, Pricing & Analytics, where they focused on driving profitability and margin rate and performed category reviews and optimizations.

Mackenzie also has experience in marketing communications, market research, and business development from their roles at Axerra Networks, AmericanBancard, and CARSTAR respectively.

Mackenzie Moravec Lallo holds a Bachelor of Science degree in Marketing, Communications, and Finance from Lynn University.