Germán Martínez Garza

Germán Martínez Garza is a prominent investor and entrepreneur with significant experience in the hospitality, operations consultancy, and technology sectors. As a Founding Investor at Greens Ventures since November 2022, Germán also co-founded GK Tulum in July 2018, successfully launching the luxurious boutique-villa "Hemma" in Tulum, Mexico. Additionally, Germán co-founded YAAX AB in September 2016, focusing on operations consultancy, and has held leadership positions at November Five and as COO at Znaptag. Germán's impressive tenure at Spotify from 2008 to 2014 involved roles in strategic partnerships, ad product operations, and ad operations leadership. Early career experience includes product management at Marketsport and a junior purchaser role at Walmart México. Germán holds a Master's degree in Marketing and Sales from EAE Business School and a degree in Business and Economics from Universidad Anáhuac del Sur.