Gianna Esparza

Gianna Esparza, MS, is a seasoned marketing professional currently serving as the Corporate Marketing Manager for Lifestyle Hotels at Greenwood Hospitality since January 2024, focusing on enhancing brand visibility through digital marketing strategies. Previously, Gianna held the position of Ecommerce Marketing Manager at McKibbon Hospitality, overseeing digital marketing for over 96 hotels. As Digital Marketing and Analytics Manager at Hotel Paso Del Norte, a Marriott Autograph Collection Hotel, Gianna implemented data-driven advertising strategies and influencer partnerships, significantly boosting client inquiries and revenue. Earlier experience includes roles as a Special Event Coordinator at Rave Marketing & Events, conducting market research for educational institutions, and serving as a Franchise Sales Consultant at West Star Franchise Group, where successful recommendations tailored to client needs were made. Gianna holds a Master of Science in Digital Marketing and Analytics from St. Edward's University and a Bachelor's degree in Organizational and Corporate Communication from The University of Texas at El Paso.