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Shannon Ludwig

Support Manager / Division Manager / Digital Manager at Gregory Welteroth Advertising

Shannon Ludwig has a diverse work experience in various industries. Shannon started their career in 1998 as an intern at Metropolis Records, where they facilitated mailings, processed product orders and returns, and provided general operations assistance. In 1997, they joined WBUQ as a Program Director and Alternative Music Director, where they were responsible for interviewing, hiring, and managing DJs. Shannon also organized show times, music blocks, and scheduled advertisements and PSA's. During their time at WBUQ, they successfully submitted a proposal to upgrade the station to a digital platform.

In 2000, Shannon joined Metropolis Records as a Promotions and Publicity Manager and later became the National Sales Manager. In this role, they facilitated special events such as release parties, band-fan "meet-and-greets," and autograph signings. Shannon left the company in 2010.

From 2010 to 2012, Shannon worked as a Communications Program Manager at the American Red Cross Blood Services Northeastern Pennsylvania Region. Their responsibilities included developing communications for internal audiences, such as newsletters, memos, notices, and signage.

Since 2013, Shannon has been working at Gregory Welteroth Advertising as a Support Manager, Division Manager, and Digital Manager. Their responsibilities include working closely with corporate entities and clients to establish media tactics, strategies, and advertising campaigns. Shannon crafts sign-ups and plans that meet the specific needs of brands while remaining affordable to local clients. Shannon also aids in the negotiation of traditional and digital/internet media buys and develops comprehensive plans for clients.

Overall, Shannon has demonstrated experience in various aspects of marketing, communications, and media management throughout their career.

Shannon Ludwig attended Millville High School, although no specific start and end years are provided. Shannon then went on to enroll at Bloomsburg University of Pennsylvania from 1996 to 2000, where they obtained their Bachelor's degree in Mass Communications.

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