Alaina Hartley

Based in the Los Angeles office, Alaina’s responsibilities include sourcing, evaluating, and executing early-stage investment opportunities and working with existing portfolio companies.

Prior to joining Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology & media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap Inc.’s first hardware product, Spectacles, earning fourteen nominations and six wins at the 2016 Cannes Lions awards.

Alaina holds a B.A. in Economics from the University of Southern California. She is also an active member of the Junior League.