Becca Simpson

Becca Simpson is a seasoned marketing professional with extensive experience in lifecycle and growth marketing. Currently serving as Senior Manager of Lifecycle Marketing at GRIN since January 2021, Becca is responsible for developing comprehensive lifecycle strategies that enhance customer acquisition and retention. Prior roles at GRIN include Growth Marketing Manager, where Becca led a team in driving brand awareness and demand generation, and Growth Marketing Coordinator, focusing on project management and campaign execution. Before joining GRIN, Becca worked at TheHOTH in various capacities, including PPC Campaign Manager, where Becca contributed to the creation and scaling of PPC products, and Client Experience Manager, improving client responsiveness and service. Earlier experience includes a Guest Services Coordinator role at The Breakers Palm Beach. Becca holds a Bachelor of Science in Marketing from Florida State University.