Alessandra Lariu

Alessandra Lariu is the Co-Founder of The WEI and SheSays Community, a market-first career progression platform for women and non-binary individuals. They have extensive experience in brand strategy and activation, working with global brands and scale-ups such as Google, Pepsico, and Microsoft. Alessandra has also held leadership positions at companies like frog design and McCann Erickson, where they spearheaded creative use of technology and drove innovation. With a background in media and communications, Alessandra is well-equipped to deliver meaningful experiences to customers and drive brand loyalty.