Laure Parent

Laure Parent is a seasoned digital marketing professional with extensive experience in campaign management and strategic consulting. Currently serving as the Digital Marketing & Campaign Manager at Groupe Casino since October 2021, Laure oversees various digital campaigns and conducts weekly reporting and KPI analysis. Previous roles include strategic consulting for Fresworks France, where focus was on optimizing brand awareness in the French B2B market, and managing digital marketing initiatives at MBA MCI. Notable project management expertise was demonstrated at Musée de l'Armée - Hôtel des Invalides and Agence France Muséums, handling numerous museographic renovation projects and international exhibitions. Laure holds an Executive MBA in Digital Marketing and E-commerce from Devinci Executive Education and has additional qualifications in Art Administration and Cultural Institution Management.