Magali Vaissière

Magali Vaissière is an accomplished marketing and e-commerce professional with extensive experience in leadership roles across major companies. Currently serving as the Marketing, Digital & e-Commerce Director at Groupe Casino since December 2021, Magali previously held several key positions at Diageo from April 2018 to November 2021, including Digital & Technology Transformation Director and Head of e-Commerce Solutions. Their career began at Coca-Cola European Partners, where Magali progressed from Projects Lead Assistant to Associate Director in E-commerce and CRM Strategy between 2007 and 2017. Magali's foundational experience includes internship roles at BMCS Sales Fashion Agency and Becker Industrie, as well as a position as a Bank Agent Counter at Banque Populaire Loire et Lyonnais. Magali holds a Master's Degree in Business Administration and Management, majoring in CRM from ESSCA and another Master's Degree in General Sales, Management, and Marketing from Universidad de Zaragoza.