Amélie Bottin is a seasoned marketing professional with a PhD in Marketing and extensive experience in both corporate and academic settings. Currently serving as a Senior Marketing Specialist at TFO since January 2022, Amélie focuses on developing promotional content and overseeing campaign strategies while fostering cross-functional collaboration. Previous roles include managing a marketing team at TFO and lecturing on marketing at various universities, where Amélie achieved notable student success rates and satisfaction. Research expertise includes brand hate, explored through a PhD dissertation. Additional roles include tutoring and supervising undergraduate students, sales leadership at Decathlon France, and a strong educational background with multiple advanced degrees in marketing.