Rachael Peterson

Rachael Peterson is a seasoned professional in the field of digital marketing, currently serving as Group Director of Biddable Media at GroupM since July 2024. With extensive experience in addressable strategy and activation, Rachael has held prominent roles at Matterkind, including Vice President and Director of Addressable Activation. Prior to that, Rachael contributed to Cadreon and Media Assembly in various campaign management and programmatic positions, building successful programmatic teams and optimizing campaign performance. Rachael began a career in marketing as an intern at Armani Exchange and holds a Bachelor of Science degree in Business Marketing from Marist College.