Sonia Velasco

Head of Strategy at GrowthPhysics

Sonia Velasco has several years of experience in various marketing and copywriting roles. Sonia most recently served as the Head of Strategy at GrowthPhysics starting in March 2023. Prior to that, they worked as a Marketing Communication Copywriter and Strategist from June 2018 onwards but did not specify the company. Sonia also had freelance roles as a Senior Copywriter at Goodwill Industries of Dallas, Inc. from January to April 2023, and at Factory Direct Jewelry from August 2022 to March 2023. In these positions, they focused on creating email campaigns, analyzing data, and optimizing flows to increase revenue. Sonia also gained experience as the Head of Marketing at Invader Coffee from October 2022 to February 2023, and as the Director of Email & SMS comms at Chive Media Group from August 2021 to October 2022. Before that, they held roles as Head of Content at MoxieLash from June to August 2021, Copywriter at Baik Brands, Inc. from April to June 2021, and Email Marketing Specialist at BIOHM Health from December 2020 to June 2021. Their earlier experience includes working as a Content Writer at Mobile Styles App from November 2019 to March 2021.

Sonia Velasco's education history is as follows:

Sonia attended Copyhackers School in 2020, where they studied copywriting. From 2021 to 2022, they enrolled in Strategy Finishing School and focused on advertising strategy. During this time, they obtained the Certified Advertising Strategist certification from the institution.

In 2023, Sonia attended Harvard University for a brief period, studying business, management, marketing, and related support services. However, no degree was specified for this program.

Additionally, Sonia has obtained several certifications throughout their education and career. In February 2020, they received the Google Analytics and Advanced Google Analytics certificates from Google. In January 2018, they earned certifications in Content Marketing, Growth Driven Design, and Inbound Certification from HubSpot Academy.

Furthermore, Sonia obtained several Klaviyo certifications. In July 2022, they acquired the Klaviyo product certificate, and in September 2022, they obtained the Klaviyo Partner Certified and Klaviyo Product Certified certifications from Klaviyo itself. These certifications showcase their expertise in utilizing Klaviyo's marketing automation platform.

Links

Previous companies

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Timeline

  • Head of Strategy

    March, 2023 - present

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