Alicia Lopez-Francos

Alicia Lopez-Francos is a seasoned professional in digital marketing and CRM, currently serving as a Salesforce MarTech Architect and Senior Manager at Grünenthal since July 2023. Prior to this role, Alicia was the Responsable de Soluciones de Marketing at Vocento, where responsibilities included leading the implementation of Salesforce Marketing Cloud and overseeing an integrated CRM-MKT ecosystem. Alicia's experience also encompasses positions at BBVA as a Global Channels Architect, where focus was on strategy definition and integration implementation within Customer Engagement Platforms. Additional roles include CRM & Digital Marketing Consultant at Minsait by Indra and Junior Systems Engineer at Indra, contributing to various marketing solutions and projects. Alicia holds a postgraduate degree in Business Management from CEPADE at Universidad Politécnica de Madrid and an Industrial Engineering degree from the same institution, complemented by studies at KU Leuven.