Antonio Ibarra

Antonio Ibarra has extensive experience in digital marketing, omnichannel strategies, and business development within the pharmaceutical industry. Antonio has held various leadership roles at companies such as Pfizer, Sanofi Pasteur MSD, and Grünenthal España, where they led multichannel marketing initiatives and digital transformation projects. Additionally, Antonio has been involved in academia, teaching digital marketing and innovation at various institutions. Antonio'smost recent role as Omnichannel Customer & Innovation Lead Iberia at El Grupo Grünenthal showcases their expertise in driving customer-centric approaches and fostering innovative projects within commercial organizations.

Antonio Ibarra holds a Master's degree in Digital Marketing from EUDE Business School (2011-2012) and a Postgraduate in Big Data Marketing from IEBS (2016-2017). Antonio also completed various executive programs and development programs at institutions like INSEAD, IE Business School, and IESE Business School, focusing on leadership, innovation management, and the pharmaceutical industry. Additionally, Antonio obtained a degree in Engineering with a specialization in Computer Science from Universidad Complutense de Madrid (1992-1997) and holds additional certifications in Design Thinking and Marketing Technology.