Marketing and Brand Management

The Marketing and Brand Management team at Grupa Żywiec Sp. z o.o. is responsible for driving the strategic direction and growth of the company's diverse portfolio of beer brands. This team leverages consumer insights to craft compelling marketing campaigns, manage brand equity, and engage with audiences through digital platforms, events, and below-the-line promotions. Their efforts ensure that Grupa Żywiec's brands resonate deeply with consumers while promoting responsible consumption and sustainability initiatives.