Chema Herrera

Chema Herrera has a diverse background in marketing and communication, currently serving as CMO and Director General of Marketing & Comunicación at Grupo Avintia since 2007. Chema's responsibilities include defining marketing strategies, managing budgets, and supervising all marketing activities within the group. As the founder and CEO of Amplitude Marketing Group, Inc. since 2009, Chema champions a sales philosophy emphasizing that all efforts must lead to sales. In addition to various leadership roles in organizations such as Fundación CRIS contra el Cáncer and Fundación VOCES, Chema has significant experience in the advertising industry, having worked at Ogilvy & Mather and Tapsa, where foundational skills in strategy and creativity were developed. Chema holds a degree in marketing and advertising from Universidad Complutense de Madrid.