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Carla Alvero

Marketing Manager Snacks at Grupo Bimbo

Carla Alvero is a seasoned marketing professional with extensive experience in brand management and strategy across various sectors, including food and consumer goods. Currently serving as the Marketing Manager for Snacks at Grupo Bimbo since May 2018, Carla leads the snacks category team in Spain and reports directly to the Marketing VP. Previous roles include Senior Brand Manager for premium bread brands and Brand Manager for integral and alternative breads at Grupo Bimbo, as well as Brand Manager for Home Care at BlueSun, and various brand management positions at Unilever and Inditex. Carla holds a Master’s degree in Marketing and Commercial Management from ESIC Business & Marketing School, an English for International Business certificate from Boston University, and a Licenciatura in Economics from Universitat Pompeu Fabra.

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