Iratxe Jauregui Lopategui

Iratxe Jauregui Lopategui is an experienced marketing professional with a strong background in trade marketing and category management. Currently serving as Marketing Manager Galletas at Grupo Bimbo since May 2019, Iratxe has also held several senior roles within the company, focusing on category planning, sales fundamentals, and promotional strategies. Prior to Grupo Bimbo, Iratxe worked at Unilever, managing key accounts and customer marketing for major retail channels. Leadership experience includes establishing a consortium for Basque Cheese Sales Company AIE and managing significant accounts at Cafés Baque and Eroski. Iratxe holds multiple degrees in business and marketing from the Universidad del País Vasco and ESIC Business & Marketing School.