Maddy Hooton

Maddy Hooton currently serves as Brand Manager at Grupo Bimbo, focusing on the launch of the global brand Takis in the UK and Ireland, while overseeing marketing strategy and stakeholder management. Previously, Maddy held the position of Assistant Brand Manager at HARIBO UK, managing various communication channels and campaigns. Additionally, Maddy has experience as a Marketing Assistant at Kopparberg UK, supporting multiple marketing functions, and as an Account Executive at The EMS Group, specializing in experiential roadshow tours. Maddy's career began in event management with Carlsberg Group, leading hospitality experiences, and encompassed work as an Event Ambassador for various activation agencies. Maddy's early career includes modeling for Elite Model Management, following success in a modeling competition. Maddy holds a BA (Hons) in Marketing from Liverpool John Moores University.