Erika Roth Isfer is an experienced professional specializing in customer analytics and trade marketing, currently serving as the Store Channel Development Senior Manager at Grupo Boticário since September 2019. Prior roles at Grupo Boticário include Senior Manager for Loyalty and Customer Analytics and various management positions focused on retail performance and strategic projects. Previous experience includes working as a Sales Supervisor at Grupo Tigre, a Marketing & Fundraising Manager at Instituto Sivis, and a Sales Manager at Kraft Heinz. Erika's career began with internships at notable organizations such as PwC and Mondelēz International. Erika holds a degree in Business Administration from Universidade Federal do Paraná and a postgraduate degree in Entrepreneurship from FAE Centro Universitário.
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