Gisele Buschmann

Gisele Buschmann possesses extensive experience in product innovation and marketing, primarily with Grupo Boticário since March 2014, where roles have ranged from Gerente de Tendência e Inovação de Produto to Gerente de Inovação Aberta e Estratégia de Produto. Responsibilities have included conducting consumer research, market analysis, and designing processes to enhance the product development strategy. Previous positions include roles focused on innovation in solar and makeup products, as well as managing visual merchandising for over 3,500 sales points. Gisele has a strong educational background with multiple MBA degrees in Behavioral Economics and Marketing, complemented by international certifications in English. Early career experience includes marketing assistance roles at Estação Business School and Serra Verde Express and BWT Operadora.