Priscila Estricanholi

Priscila Estricanholi is an experienced product manager currently serving as Spec II Product Manager at Grupo Boticário, where responsibilities include managing and strategizing checkout solutions for mobile applications focused on direct sales representatives and overseeing the digital loyalty program GB+. Previous roles include Spec I Product Manager at PicPay, Senior Product Manager at XP Inc., and Head of Vertical at Contabilizei, among others. Priscila has a strong background in managing cross-functional teams, driving growth strategies, and enhancing user experience across various digital products. Educational qualifications include an MBA in Strategic Business Management and specialized training in Product Management and UX Design.