Laura Berenice Melchor Manuel

Laura Berenice Melchor Manuel has over eight years of diverse experience in marketing and branding, currently serving as Subgerente de marketing at Grupo Chedraui since July 2025, focusing on Paid Media strategies. Previous roles include Digital Branding Specialist and Jr Digital Branding Consultant at Liverpool, and various positions at HR Construcciones y Servicios, including Coordinator of Control Desk and Coordinator of Installations. Laura's early career involved roles such as Board Operator at Notaría 103 and telephone executive at VCIP Soluciones. Laura holds a Master's degree in Digital Marketing from Universidad Tecnológica de México and dual Bachelor's degrees in Organizational Communication from both Universidad Nacional Autónoma de México and Facultad de Estudios Superiores Acatlán UNAM.