Carlos F. Casilimas O.

Carlos F. Casilimas O. is currently the Head of Attribution Analytics, SEO and MarTech at Grupo Éxito, where he leads digital transformation initiatives focusing on data-driven decision-making and democratizing access to information. He has a background in digital product development, growth marketing, and data analytics from previous roles at companies such as Wingo and Alkosto S.A. Carlos holds a MBA and has specialized in Digital Marketing, Teleinformatics, and Digital Transformation.