Lucero Santiago

Lucero Santiago is a seasoned media professional and entrepreneur with extensive experience in promoting Korean and Asian culture in Latin America. As the Founder of Byeol Media Inc., Lucero facilitates the entry of Korean companies into Latin markets, building connections with a dedicated fanbase. Lucero is also the CEO and Editor in Chief of K-magazine, an online platform that garnered over 3 million page views in 2020. Lucero founded Hallyu Fest, which attracted over 5,000 attendees in its inaugural edition to celebrate Asian culture. In business development roles, Lucero has represented K-magazine in international competitions and has been involved with multiple media and marketing projects across various platforms, including Grupo Expansión and EISA MULTIMEDIOS. Lucero's educational background includes studies in journalism and Korean language, complemented by participation in notable programs such as Y Combinator's Startup School.