Pamela Vargas

Pamela Vargas is a seasoned professional in digital marketing and commercial strategy with extensive experience at Grupo Expansión since April 2016, progressing from roles such as Especialista de soluciones comerciales to Lider de estrategia comercial. In her current position, Vargas leads a team in developing marketing strategies for notable clients including OPPO, L’Oreal, and Uber, while focusing on project management and KPI tracking. Previous roles include coordinating digital strategies and analyzing campaign performance across various platforms. Vargas also brings experience from Televisa Radio as a digital analyst and has a foundational background in digital marketing from internships at Laboratorios Azteca S.A. de C.V. and Grupo Editorial Notmusa. Pamela holds a Licenciatura from Universidad del Valle de México and a diploma in digital marketing from Tecnológico de Monterrey.