Luis Rodrigo M.

Luis Rodrigo M. has over 20 years of experience in marketing and brand management. Their most recent role was as the CMO of Grupo Herdez, where they were responsible for developing penetration and frequency in various consumer product categories. Luis Rodrigo successfully contributed to the company's business growth and maintained and increased market shares for Grupo Herdez's brands.

Prior to Grupo Herdez, Luis worked as the Marketing and Trade Marketing Director at Frigorizados La Huerta, where they developed strategies to achieve sustainable growth in the frozen vegetables and fruits categories. Luis Rodrigo also managed a team of marketing executives and was in charge of annual marketing and trade marketing plans.

Luis has also held positions at Grupo Jumex, Grupo Rotoplas, Casa Pedro Domecq, and Kraft Foods Group, where they gained experience in brand management, marketing strategies, budgeting, and advertising and promotion agencies administration.

Overall, Luis Rodrigo M. has a strong background in developing and implementing marketing strategies to achieve sales objectives and increase market share.

Luis Rodrigo M. has a Bachelor of Business Administration (BBA) degree in Marketing from Universidad La Salle, A.C. which they obtained from 1994 to 1999. Luis Rodrigo pursued a Master's degree in International Business at Universitat Ramon Llull from 2002 to 2004. Luis Rodrigo also attended Universidad Anáhuac from 2008 to 2009 to complete a Superior Direction Diplomat in Business Administration and Management. Lastly, Luis completed a Digital Marketing degree at Escuela de Mercadotecnia (EDEM) from 2017 to 2018.