Rodrigo Araújo

Rodrigo Araújo is an experienced marketing professional with a robust background in brand development, portfolio management, and e-commerce. Currently serving as the Executive Marketing Manager and Global Category & New Business Manager at Hinode Group since April 2022, Rodrigo leads initiatives focused on new business and celebrity brand collaborations across cosmetics and personal care product lines. Previously, as Head of Marketing & E-commerce at VITAFOR, significant contributions were made to brand rebranding efforts and overall market performance. Rodrigo's experience also includes key marketing roles at Polenghi Indústrias Alimentícias, FrieslandCampina, Parmalat Italia, Quala S.A., and BRF, showcasing a proven track record in brand positioning, innovation, and strategic marketing. Educational credentials include an MBA in Business Management and additional specializations in product and service management and advertising.