Marcos Weber

Marcos Weber has a diverse work experience, with roles in marketing and strategy across various companies. In 2003, they began their career at BBVA Bancomer as the Director of Marketing Digital, where they implemented digital signage in branches, leading to increased customer satisfaction and product sales. Marcos also developed a CRM platform through BI, resulting in a 30% growth in cross-selling. Weber then became the Subdirector of Marketing, focusing on events, promotions, and sponsorships. Marcos negotiated and planned commercial alliances and sponsorships, leading to increased credit card revenues. During their time at cetesdirecto, from 2017 to 2018, Weber served as the Director of Marketing Services, where they achieved significant results, including a 147% increase in website visits and a 300% increase in new clients. Marcos also implemented a successful digital sales strategy. Before that, they worked at Nacional Monte de Piedad as the Subdirector of Marketing from 2012 to 2016. Additionally, Weber served as the Director of Marketing at Estrategias de Comunicación Orientada, where they developed successful marketing campaigns and plans for various projects. In 2018, they joined Grupo Hotelero Santa Fe S. A. B. de C.V as the Corporate Director of Marketing.

Marcos Weber has a diverse education history comprising various degrees and diplomas obtained from different institutions. Marcos began their educational journey in 1991 at the Universidad de la Comunicación, S.C., where they pursued a Bachelor's degree in Advertising. Following this, in 2002, Marcos enrolled in the Tecnológico de Monterrey and completed a diploma in Marketing and Sales. In 2003, they attended the IPADE Business School and obtained a diploma in Senior Management. Marcos then pursued a Master's degree, specializing in Business Administration, at the EGADE Business School from 2007 to 2010. Finally, in 2014, they engaged in a brief diploma program in Digital Marketing at California State University San Marcos.