Lourdes Martín

Lourdes Martín is a seasoned professional with extensive experience in digital content and communication strategies, currently serving as a Senior Social & Digital Content Specialist at Grupo MASMOVIL since February 2018. In this role, Lourdes designs brand strategies, leads digital communication projects, and monitors social media KPIs to enhance brand awareness and conversion rates. Prior experience includes roles at Vodafone in various capacities focusing on communications, marketing, and youth engagement, as well as positions at Sra. Rushmore, Mediaset España, and telemadrid, where Lourdes honed skills in content production and media management. Lourdes holds a postgraduate degree in Search Marketing from Universidad Carlos III de Madrid and a double bachelor's degree in journalism and audiovisual communications from Universidad Rey Juan Carlos.