Rosa Soriano Mohíno

Rosa Soriano Mohíno is a seasoned professional in customer loyalty and sales account management with a strong background in both B2C and B2B environments. Currently serving as Customer Loyalty Manager at Grupo MASMOVIL since November 2019, Rosa leads the implementation of customer care strategies and manages retention and loyalty accounts, optimizing customer experience through various channels. Previous experience includes a decade at Vodafone, where Rosa held roles such as Sales Account Manager and Marketing-CRM Specialist, contributing significantly to commercial strategy, customer engagement, and retention campaigns across multiple regions. Rosa holds a Master's in Internet Business from ISDI and advanced degrees in leadership and business administration with a focus on marketing.