Livia Bassi

Livia Bassi has a diverse work experience in marketing and brand management. Livia started their career as a Designer and Account Manager at B2 Agência in 2010, where they were responsible for creating graphic materials and managing client projects. From 2011 to 2012, they worked as a Student and Tutor in Master Brand Management and Communication at IED - Instituto Europeo di Design.

In 2012, they joined L'Oreal as a Marketing Assistant at Redke, focusing on product analysis and sales strategies. Livia then moved to Cultura Inglesa, where they worked as a Trade Marketing Analyst, collecting and analyzing data to improve the customer experience.

From 2013 to 2014, Livia worked at ADCOS IND. E COM. as a Marketing Retail Coordinator, coordinating retail communication and national campaigns for the cosmetic franchise company. After that, they joined RR Perfumes as a Marketing Coordinator from 2014 to 2016.

In 2016, Livia joined Coca-Cola FEMSA as a Marketing Coordinator, where they managed the portfolios of various Coca-Cola brands and led innovation projects. Livia was later promoted to Executive of Marketing, where they supervised the expansion and optimization of the regional brands and led projects in brand innovation and low-calorie beverages.

Most recently, Livia joined Grupo Petrópolis as the Head of Marketing for TNT Energy Drink, starting in 2023.

Livia Bassi completed a Master's program in brand management and communication from IED - Istituto Europeo di Design during the period of 2011-2012. Prior to that, they obtained a degree in Visual Communication with emphasis in Marketing from ESPM - Escola Superior de Propaganda e Marketing between 2005 and 2008.