Maria Fernanda Montoya

Maria Fernanda Montoya is a seasoned professional with extensive experience in performance management and data analysis within the marketing sector. Currently serving as a Performance Manager at Grupo Presidente since August 2022, Maria previously held the position of Data Lead at Mirum México from September 2018 to July 2022, where expertise in campaign strategies and use cases was demonstrated. Maria's earlier roles include Data Analyst at Overmind and Web Marketing Analyst at Central Media, where data-driven recommendations influenced client strategies. Maria also has a foundation in customer satisfaction and quality management, having worked at Furth Automotores S.A., and contributed to academia as a marketing professor at Universidad FASTA. Maria holds a degree in Commercialization from Universidad Católica de Santiago del Estero, alongside various diplomas in Business Administration, Digital Marketing, and Inbound Marketing from respected institutions.